Wedding Photographers – Market to the Bride But Don’t Forget the Groom

There are few absolute rules in the world and the following is by now means universal, but when it comes to weddings, the bride usually chooses and values the wedding photographer. Despite this fact, don’t forget the groom for he also plays a role.

What does this mean for your marketing plan? Your pictures should appeal to the bride. Men and women often find different stories appealing. This fact is evidenced by the numerous movies that are marketed primarily to women and those marketed primarily to men. If the industry thought the movie would appeal to swaths of both genders, in its own self-interest it would have marketed to both. A wedding photographer needs to follow the example of the movie industry and produce contact information that strongly appeal to the bride.

What is an example of how this can be implemented? Find out what is the age range in which most women in your area get married and get feedback on your pictures from those women on which of your pictures are the most compelling. Create a web gallery of the 20 pictures YOU find the most compelling. Send out a link to the gallery to friends or family who are in that age range and ask them to pick the two pictures which most strike a cord in them. You will begin to see a pattern arise of which pictures get most highly ranked. Put those pictures on your website and other promotional material. A comment on the type of pictures that will likely win out in this selection process: Brides want to see pictures that make the bride look beautiful. Usually the bride looking beautiful is important to the groom as well. How good the man looks, while important to a bride, is not as important as how the man is interacting with the bride. He should be looking deeply into her eyes or admiring her from a far. A chemistry between the two should be readily apparent. These types of pictures, from my experience, most often appeal to the bride.

When meeting with couples sell your work to the bride but don’t forget the groom. After all, with any luck, a significant chunk of change from their assets are going to be paid to you for your service. Help him to see the value he will be receiving by investing in photography. Help him to see that the wedding photos is (at least for this particular couple) a once in a lifetime experience – one that can never be replicated. It is important that he see the value in your work. More than one groom has vetoed the bride’s choice of photographers because he didn’t see the value in the service. Helping him come on board with the bride’s choice is one way to prevent a potential conflict between the couple and capturing marital harmony is after all what the service of wedding photographers is all about!

How to Find a Unique Black Wedding Dress

A Black wedding dress can be so stunning. Imagine a hand beaded full bodice black wedding gown with a corset styled back. This bridal gown would have lots of Swarovki crystals all over the black skirt.

This is what I call a very memorable moment of exotic beauty. Many women, perhaps have never given any consideration about the beauty of a black wedding dress.

Now if you’re looking for some gowns there are some awesome bridal gown stores in the United Kingdom that carry black wedding dresses.   You can do a search for these by using the word gothic wedding dresses.

A lot of the shops in the United Kingdom can also ship to other countries so make sure that you call and ask about shipping. Now if after all the searching you still don’t see what you are looking for you can always have someone make you a unique black wedding dress.

When you hire someone to make you a wedding gown, your gown will now become unique and you can have it designed your way.

Make sure you are planning ahead if this is your decision to design your gown. You will want to shop around for the fabric to make sure you are finding what you are looking for in black fabric.

There are some designers like the Alfred Angelo dress gallery who can order a dress from his gallery in black. Imagine if you decided to go with an awesome black wedding dress. The colors that go with the color black, often seem to look more beautiful and vivid in contrast to the color black. For instance, if your wedding is going to be around Christmas time, you can have a black and gold wedding.

Everyone in your wedding party would be wearing black with gold accents. This is a wonderful holiday look. Now if you decide to get married around Valentine’s Day your colors could be black and red. The colors black and red together are very bold and rich looking.

Take a minute and imagine yourself carrying some beautiful red roses as you walk down the aisle in that beautiful black wedding dress. Always remember this is the day that you express your ideas with your love ones.